Cirdia - Brand Strategy
Dijon - France
Client
Cirdia. Privacy By Design. Cirdia is a line of fitness sensors designed specifically to empower women in managing their health and personal data. Cirdia system provides comprehensive fitness tracking, which includes monitoring steps, sleep patterns, heart rate, and body temperature. The product line features two types of sensors: one for daytime use and a more comfortable device for nighttime wear. Cirdia guarantees that all data collected by the device is secure and remains the sole property of the user.
Process
Most designers start with a logo. I started with a competitor audit and a customer persona. Before a single mark was drawn, I mapped 5 direct competitors, identified the visual white space they weren't occupying, and defined the emotional brief — the precise feeling the brand needed to create in the first three seconds of exposure. The result wasn't a logo. It was a strategic visual system built to hold up at Series A.
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