Back to work

Fitness Shock

Russia — FMCG

Brand IdentityLogo DesignPresentation DesignVisual IdentityPackaging Design

Client

Fitness Shock is a Russian fitness snack brand producing protein brownies with no added sugar and 15% protein — targeting health-conscious urban adults aged 18–35 who refuse to choose between tasty and healthy.

Process

Developed a full brand identity presentation covering 9 sections — from brand history and mind map to target audience, brand archetype, visual identity, accent colour system, and tone of voice. The playful, bold aesthetic uses warm browns, lavender, and yellow to reflect the brand's fun yet health-focused positioning.

9 SectionsFull Brand Book Designed.
18–35Audience Persona Defined.
Fitness Shock — view 1
Fitness Shock — view 2
Fitness Shock — view 3
Fitness Shock — view 4
Fitness Shock — view 5
Fitness Shock — view 6
Fitness Shock — view 7
Fitness Shock — view 8
Fitness Shock — view 9
Fitness Shock — view 10
Fitness Shock — view 11
Fitness Shock — view 12
Fitness Shock — view 13
Fitness Shock — view 14
Fitness Shock — view 15
Fitness Shock — view 16
Fitness Shock — view 17

Start your project

Let's build
something great.

View Plans